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YouTube Ads Playbook: In-Stream, Shorts & Demand Gen + Script Templates
YouTube

YouTube Ads Playbook: In-Stream, Shorts & Demand Gen + Script Templates

Use the world’s second-largest search engine to build demand and drive action.

YouTube ads work for both awareness and performance when you match the campaign type to the goal and build creatives for the first 5 seconds. This playbook covers setup, targeting, scripts and measurement.

What you get

  • Which campaign type for which goal
  • Targeting: audiences, topics, placements, customer lists
  • ABCD creative framework
  • Script templates: 6s bumper, 15s, 30s, Shorts
  • Budget & bidding basics
  • Measurement: view-through, brand lift, conversions

Who it’s for

Brands and marketers adding video to their media mix.

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