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Performance Max & Shopping Playbook
Google Ads

Performance Max & Shopping Playbook

Make Google’s AI campaigns work for you — not against you.

Performance Max can reach customers across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign. It works best with strong inputs: clean conversion data, a quality feed and good creative. This playbook shows you how.

What you get

  • Merchant Center & product feed optimisation
  • PMax campaign & asset group structure
  • Audience signals & search themes
  • Brand exclusions & negative keywords
  • Creative asset checklist
  • Insights & reporting
  • PMax + Search coexistence rules

Who it’s for

E-commerce brands and lead-gen advertisers using Google Ads.

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