🎯 Meta Ads Mastery (Facebook & Instagram Ads)
Plan, launch, optimise and scale profitable Meta ad campaigns.
From Business Manager setup and tracking to creative testing, lead generation, e-commerce campaigns and scaling. Hands-on assignments build a professional ads portfolio.
What you’ll be able to do
- Set up Business Manager, Pixel and CAPI
- Build lead and sales campaigns
- Test creatives systematically
- Diagnose and fix high CPA
- Scale campaigns profitably
Curriculum
Module 1: Foundations & setup
Business portfolio, ad account and policies.
- How Meta’s ad auction works
- Business portfolio setup
- Advertising policies
Assignment Account setup checklist
Module 2: Tracking
Pixel, CAPI and events.
- Installing the Pixel
- Conversions API
- Event match quality & testing
Assignment Tracking plan
Module 3: Campaign strategy
Objectives and structure.
- Choosing objectives
- Campaign structures
- Budgets & learning phase
Assignment Media plan
Module 4: Audiences
Broad, lookalike and retargeting.
- Advantage+ audience
- Custom & lookalike audiences
- Retargeting funnels
Assignment Audience map
Module 5: Creative & copy
The biggest lever.
- Ad angles
- UGC & video ads
- Creative testing framework
Assignment Ad creative set
Module 6: Lead gen & e-commerce
Campaign types in practice.
- Instant forms & qualifying
- Advantage+ sales campaigns
- Catalogue & dynamic ads
Assignment Lead funnel design
Module 7: Optimisation & scaling
Diagnose and grow.
- Reading metrics
- Troubleshooting
- Scaling methods
Assignment Optimisation report
Skills you’ll add to your resume
Meta Ads Manager Meta Pixel & Conversions API Campaign structure Audience strategy Creative testing Lead generation ads Advantage+ campaigns Ads reporting