← Academy
🔍 Google Ads & YouTube Ads Pro
Search, Performance Max, Shopping and YouTube campaigns that convert.
Learn Google Ads end-to-end: tracking, keyword research, Search campaigns, Performance Max, Shopping feeds and YouTube video campaigns — with real-world assignments.
What you’ll be able to do
- Set up conversion tracking with GA4
- Build Search campaigns with strong RSAs
- Run Performance Max and Shopping
- Launch YouTube ad campaigns
- Audit and optimise accounts
Curriculum
Module 1: Tracking & GA4
Measure before you spend.
- Google tag & GA4
- Conversions & enhanced conversions
- Offline conversions
Assignment Tracking setup doc
Module 2: Keyword research
Intent and match types.
- Keyword Planner
- Match types
- Negative keywords
Assignment Keyword plan
Module 3: Search campaigns
Structure, RSAs and assets.
- Campaign structure
- Writing RSAs
- Assets/extensions
- Bidding strategies
Assignment Search campaign build
Module 4: Performance Max & Shopping
AI-powered campaigns.
- Merchant Center & feeds
- PMax asset groups
- Brand exclusions & signals
Assignment Feed & PMax plan
Module 5: YouTube ads
Video for awareness and action.
- Campaign types
- ABCD creative
- Targeting
Assignment YouTube ad scripts
Module 6: Landing pages & CRO
Turn clicks into customers.
- Landing page structure
- Speed & Core Web Vitals
- A/B testing
Assignment Landing page audit
Module 7: Audits & optimisation
Keep accounts healthy.
- 80-point audit
- Search terms review
- Reporting
Assignment Account audit
Skills you’ll add to your resume
Google Ads Keyword research Search campaigns Performance Max Google Merchant Center YouTube Ads Google Analytics 4 Conversion tracking